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June 27, 2024Carton design plays a prominent role in brands’ marketing strategies, as it can greatly influence attracting customers’ attention. It is also good at enhancing the brand’s visual identity. In this article, we will briefly learn about the most important marketing strategies for brands. Then, we will talk in detail about the role of carton design in this marketing.
Marketing strategies for brands
Brand marketing strategies include a set of methods and techniques aimed at enhancing brand influence. They attract potential customers, and enhancing sales of the products or services offered by the brand. The most prominent marketing strategies for brands are:
- Online marketing (digital marketing): It includes creating useful and attractive digital content of interest to the target audience. It also includes social media marketing by using platforms such as Facebook, Twitter, Instagram, and others to interact with customer. It also includes publishing content and build a community around the brand.
Digital marketing also includes targeting potential audiences through paid ads on search engines and social media sites. - Traditional Marketing: Traditional marketing uses traditional advertisements in newspapers and magazines to reach a wide audience. Advertising is also used through traditional media such as television and radio to influence a larger audience.
Traditional marketing also includes the use of promotional literature, such as leaflets, brochures, and promotional stationery. - Communication with the public: Managing relations with the media is considered one of the most important marketing strategies. It is also one of its most prominent methods is interacting with journalists and newspapers to obtain positive media coverage. This is in addition to participating in industrial events or trade fairs to display products. It is also to build a network of relationships.
- Direct word-of-mouth marketing: Direct word-of-mouth marketing is based on the principle of relying on positive customer experiences. It is also based on recommendations from existing customers to attract new customers.
- Strategic and analytical marketing: Strategic and analytical marketing uses data and analytics to understand customer behavior and needs and improve marketing strategies based on this data.
- Experiential and Promotional Marketing: Experiential and promotional marketing is concerned with offering promotions such as discounts, free gifts, and special offers to increase product sales.
These strategies are complementary and can be used simultaneously to build and enhance the brand and achieve specific market objectives.
The main roles played by cartoon design in marketing operations
1. Brand differentiation: Carton design reflects the brand’s personality and values, making the product stand out among competitors in the market.
2. Attract customers’ attention: The carton design helps attract attention thanks to the bright colors, attractive graphics, and general shape of the packaging. This contributes to arousing customers’ curiosity and making them interact with the product.
3. Enhancing visual communication: The design contributes to building a strong visual connection between the product and the potential customer, which enhances the customer’s interaction with the brand and increases the likelihood of him purchasing the product.
4. Delivering the marketing message: Cartoon design can be an effective way to convey the marketing message, whether through logos, slogans, or illustrations that express the product’s benefits in a visual way.
5. Enhancing the user experience: Design contributes to enhancing the user experience when using the product, as interacting with the packaging can be part of an overall positive experience.
6. Supporting market strategies: The design supports multiple marketing strategies, such as promoting new products, or improving the product’s position in the market.
In conclusion, cartoon design is an essential part of brands’ marketing strategies, as it combines visual and functional aesthetics to attract customers and achieve the brand’s goals in the market.